Services FAQ Contact

Terms of Service

Last Updated: January 2026

1. Identification of the Provider

These Terms govern the contractual relationship between:

  • Service Provider: Rankpather
  • Activity: Professional services of organic positioning (SEO), digital strategy, and online marketing
  • Contact: info@rankpather.com

And the natural or legal person contracting the services, hereinafter, the Client.

2. Acceptance of Terms

Contracting any service implies express and full acceptance of these Terms.

The Client declares to have read, understood, and accepted the content before contracting.

3. Description of Services

Rankpather provides professional intangible services, which may include:

  • SEO Audits.
  • Organic positioning strategy.
  • Technical and content optimization.
  • Local SEO and strategic accompaniment.
  • Reports and periodic monitoring.

The specific scope of services is detailed in the commercial proposal or specific agreement accepted by the Client.

4. Nature of the Service: Obligation of Means

The Client acknowledges and accepts that SEO services constitute an obligation of means, not of results.

Rankpather undertakes to apply technical knowledge, professional experience, and industry best practices, without guaranteeing specific positions, traffic volumes, leads, sales, or economic results.

5. External Factors and Third-Party Platforms

The Client understands that SEO results depend on multiple factors beyond Rankpather's control, including:

  • Changes in search engine algorithms.
  • Policies of platforms such as search engines or external services.
  • Actions of third parties.
  • Previous technical state of the Client's website.

Rankpather is not responsible for penalties, loss of visibility, suspensions, or changes derived from such factors.

6. Client Obligations

The Client undertakes to:

  • Provide truthful and updated information.
  • Provide necessary access when required.
  • Not negatively interfere with executed SEO actions.
  • Not engage in practices contrary to the provided recommendations.

Failure to comply with these obligations may affect the quality of the service, without creating liability for Rankpather.

7. External Tools and Providers

For service provision, Rankpather may use third-party tools (analytics, audit, management, automation).

Rankpather is not responsible for the functioning, availability, or changes in such tools.

8. Duration and Cancellation

The duration of the service will be as indicated in the accepted proposal.

Unless otherwise indicated, recurring services are billed periodically and can be cancelled with reasonable notice indicated in the specific agreement.

Payments made are non-refundable once the service provision period has initiated.

9. Prices and Payments

Prices are detailed in the commercial proposal accepted by the Client.

Non-payment or delay may result in the suspension of the service until the situation is regularized, without this generating liability for Rankpather.

10. Intellectual Property

The materials, methodologies, processes, and know-how used by Rankpather are its exclusive property.

The Client obtains right of use over deliverables generated specifically for their project, without this implying cession of rights over internal tools, systems, or methodologies.

11. Confidentiality

Both parties undertake to maintain the confidentiality of non-public information exchanged during the contractual relationship.

This obligation subsists after the termination of the service.

12. Limitation of Liability

Rankpather's liability is limited, in all cases, to the amount effectively paid by the Client in the three months prior to the event giving rise to the claim.

Indirect damages, loss of profits, loss of commercial opportunities, or reputational damages are excluded.

13. Termination of Contract

Rankpather may terminate the contractual relationship in case of serious breach by the Client.

Termination will not entitle reimbursement of amounts already paid.

14. Applicable Law and Jurisdiction

These Terms are governed by applicable legislation in the European Union and, to the corresponding extent, by the legislation of the Client's country of residence when mandatory.

The parties submit to competent courts in accordance with applicable regulations, respecting consumer rights where applicable.

15. Modifications

Rankpather reserves the right to modify these Terms to adapt them to legal or business changes.

Updated versions will be published on the website.

U.S. ADDENDUM for US based clients

This addendum applies specifically to clients located in the United States.

1. No Guarantee of Commercial or Financial Results

The Client expressly acknowledges that the services provided by Rankpather:

  • Do not guarantee income, sales, leads, return on investment, or commercial growth.
  • Do not constitute financial, business, or investment advice.
  • Do not substitute the Client's own strategic decisions.

Any expectation of economic result is assumed exclusively by the Client.

2. Independent Contractor Relationship

The parties agree that Rankpather acts as an independent contractor.

Nothing in the contractual relationship shall be interpreted as:

  • Employment relationship.
  • Joint venture.
  • Partnership.
  • Agency authority.

The Client has no authority to represent, bind, or act on behalf of Rankpather.

3. Limitation of Liability (U.S. Standard)

To the maximum extent permitted by applicable law, Rankpather's total liability derived from the contract or service provision shall be limited to the amount effectively paid by the Client in the ninety (90) days prior to the event giving rise to the claim.

In no case shall Rankpather be responsible for:

  • Lost profits.
  • Loss of business opportunities.
  • Consequential, incidental, or punitive damages.
  • Reputational damage.

This limitation applies regardless of the cause of the claim.

4. Arbitration Agreement

Any dispute, claim, or controversy arising from the contractual relationship shall be resolved through binding arbitration, administered in accordance with applicable rules in the United States.

  • Arbitration shall be individual and confidential.
  • The parties expressly waive recourse to ordinary courts, except where prohibited by law.

5. Class Action Waiver

The Client expressly waives:

  • Participating in class actions.
  • Acting as a class representative.
  • Initiating consolidated or collective proceedings.

All claims must be presented on an individual basis.

6. Governing Law and Venue

This Addendum shall be governed and interpreted in accordance with the laws of the State of Delaware, United States, without regard to its conflict of law rules.

The place of arbitration shall be Delaware, unless otherwise agreed by the parties.

7. Severability

If any provision of this Addendum were considered invalid or unenforceable, the remaining provisions shall continue in full force and effect.

8. Acceptance

Contracting services by the US Client implies express acceptance of this Addendum, together with the general Terms of Service.